Golfers database

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Golfers  Mailing List

Delivering the highest standard of list performance, reach the most active list of U.S golfers, Unmatched open and click rates, Target by avid golfers, private club members, low-handicap golfers, high handicap golfers, selects derived from self-reported data. Passionate about golf, these consumers requested and expect only the very best of golf and other travel/leisure-related offers.

Subscriber Profile / Demographics

Database Profile
  • Demographics
  • Golf Activities
  • Buying Habits
Demographics
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Audience
Direct Mail
Email		 1,950,000
3,659,000
Gender

Male
Female

 82{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0}
18{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0}
Age

49 (average)
Household Income

$206,000 (average)
Net Worth

$596,000 (average)
Education

82{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} have attended college or hold degrees
15{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} hold a masters degree or higher
Occupation

17{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} have their own business
78{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} are currently employed

  • 72{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} of those are in top or middle management
  • 21{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} make decisions regarding where corporate meetings/retreats are held
Home Ownership

82{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} own their principal residence

  • average market value: $471,000

18{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} own a second home or condo

  • average market value: $377,000
Golf Activities
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Playing Experience

Average number of years playing golf: 22
Rounds Played

Average rounds played (last 12 months): 45
Average number of different golf courses played (last 12 months): 11
Average number of people in household who play golf: 2
Handicap

Average index: 15
Best handicap ever played to: 9
Buying Habits
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Golf Equipment

Own an average of the following clubs:

  • 2 sets of woods
  • 5 single woods
  • 2 sets of irons
  • 2 drivers
  • 3 putters
  • 3 wedges

36{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} own or plan to buy custom-fitted clubs
Average number of golf bags owned: 2

91{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} buy golf balls by the dozen
6{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} buy golf balls by the gross
Average amount of golf balls purchased in the last 12 months: 8

Average amount spent on golf equipment (last 12 months): $750
Golf Apparel

Average number of golf shirts purchased (last 12 months): 9
Average number of pairs of golf shoes owned: 3
Average number of pairs of golf shoes purchased (last 12 months): 2
Average number of pairs of golf gloves purchased (last 12 months): 7

Average amount spent on golf apparel (last 12 months): $559
Investments

65{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} invest in stocks
70{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} invest in funds
32{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} invest in bonds
12{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} invest in CDs

Average securities transactions per year: 11
The average sum of investments owned: $ 225,000
Vehicles Owned

Average amount spent on most recent vehicle purchase: $29,000

Type of vehicle most recently purchased:

SUV- 32{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0}
Luxury (i.e. BMW)- 14{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0}
Midsize- 29{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0}
Minivan- 7{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0}
Sports car- 4{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0}
Truck- 6{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0}
Other- 8{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0}

40{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} are considering the purchase of lease of a new vehicle in the next year.
Travel Activities
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Golf travel

On Average take 1 to 3 golf trips a year

  • Travels with family
  • Business Travel
  • Group travel
Top golf destinations
  • Florida
  • Arizona
  • South Carolina
  • North Carolina
  • California
  • Las Vegas
Additional travel features
  • 75{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} received their golf vacation information from online sources
  • The average cost of principal vacation is $2,500
    33{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} took trips outside the continental U.S. in the past three years
  • Rented a car an average of 6 times in the past year
  • Took an average of 4 airline trips in the past year
  • 75{03872ad8ad12611b6b0d4417ba74d617adc21867db9b76b2359df216f8489da0} have booked travel arrangements on the Internet

 

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